Visit Rwanda deal does not ‘match ethics’ of PSG – Mulumbu

Yannick Mulumbu, a former player of Paris Saint-Germain (PSG), has criticized the club’s sponsorship deal with Visit Rwanda, claiming it does not align with the ethics of the team.

Mulumbu, who played for PSG from 2009 to 2012, expressed his disapproval of the partnership in an interview with a French news outlet, stating that the decision to promote a country with ongoing human rights issues is not in line with the values of the club.

The Visit Rwanda deal was signed in 2018 and sees the country’s tourism board featured on the club’s jerseys and training kits, as well as in various marketing campaigns.

Mulumbu’s comments have sparked debate among fans and pundits, with some agreeing that PSG should reconsider their sponsorship agreements based on ethical considerations.

While PSG has not officially responded to Mulumbu’s criticism, the controversy highlights the growing importance of ethical considerations in sports sponsorship deals.

Visit Rwanda has been a controversial partner for other clubs as well, with some questioning the ethics of promoting a country with a chequered human rights record.

It remains to be seen if Mulumbu’s comments will lead PSG to reconsider their partnership with Visit Rwanda or if the controversy will blow over.

Regardless, the debate surrounding the ethics of sports sponsorship deals is likely to continue as fans and players become increasingly aware of the impact of such partnerships on their beloved clubs.

For Mulumbu, his stance against the Visit Rwanda deal is a reminder that athletes have a platform to speak out on issues that matter to them, even if it means challenging the decisions of their former teams.